, the new format of high speed and relay competition for rowing.
Great Britain's best rowers including Olympic Gold Medallists Steve Redgrave and Greg Searle and World Champions James Cracknell, Miriam Batten and Gillian Lindsay have been selected to take on the
Supersprints challenge. They will be competing against teams from the USA, Germany, Holland, Denmark and Russia in the London Docklands on Saturday, 11th September 1999.
Supersprints is set to be the new Formula 1 event on water. It incorporates a series of fast, furious and action packed sprint and relay races over 350 metres that will push the rowers to their limits in explosive
effort and high rating. Men and women will compete alongside each other in this new format of sprint rowing that will thrill spectators and TV audiences alike as they battle it out for maximum points.
Chris Unsworth, Vice President Marketing Communications for Europe, Nortel Networks, commented: "We are delighted to be supporting such a new and exciting event. The Supersprints concept is fast
moving, innovative and global, closely reflecting Nortel Networks own ethos. This sponsorship will also provide us with an excellent opportunity to showcase our technology both on and off the water. "
Steve Redgrave, said: "The Supersprints event looks set to transform rowing as we know it. The GB team believes that Supersprints will really appeal to spectators, rowers and TV audiences around the
world and it is fantastic to have a global communications leader like Nortel Networks on board."
Nortel Networks is a global company employing 87,000 people. It works with customers world-wide to
design, build and deliver voice and data multimedia networks. Customers are a wide range of public and private enterprises including, Internet Service Providers as well as local, long-distance wireless
communication companies, cable television carriers, and utility services.
For further information contact:
Sophie Martin
Nortel Networks
Phone: +33 4 92 96 16 10
Mobile: +33 6 85 74 41 64
E-mail:
